Affordable, Eco-friendly Banners and Yard Signs

Vinyl Banner Design

  • Art Nouveau

    Art Nouveau "New Art" is worth looking at. It's one of those funny styles that has stayed popular throughout the olden days until now. Take a chance look at DeviantArt and you'll find lots of mock-ups for said design.

     

    Art Nouveau traces back to the Victorian Era, when life and advertising reflected an opulent and industrializing world. In an era of growing buildings and growing populations, the backgrounds were always geometric behind the subject, as though holding them up.

    Some artists have now taken the style and twisted it to accomodate for modern films and products. Take a look below:

     

  • Beyond the Banner: Trade Show Booths

    Banners and signs are exceptional forms of advertising, but if you're a branching business, chances are that you'll be attending some sort of trade show or convention in the future. These gatherings of geekdom and community are breeding grounds for new customers: through demonstrations, giveaways, and most of all, attractive booth designs!

    No two conventions and trade shows are alike, just like no two businesses are the same. The thing to remember is to craft your booth specifically to your business, so that it can be instantly recognized on and off the exhibition floor. When people are searching for your booth, they're not always going to think "it's next to so-and-so". A quick search is more along the lines of "it's by so-and-so, with the hanging purple cloud prop".

    Let's take a look at some examples:

    Arch Insurance Group

    Here is Arch Insurance Group. The first thing you notice are those jagged (almost hazardous!) props that shape their booth. It's eye-catching, practical, (but not too literal to their company name) and not opulent. If you'll notice on the ground, the white mat is their designated area. An important note: when designing your booth, always stay within the confines of your area! Encroaching on the neighbors is just as annoying in the hall, as it would be in the suburbs.

    XBOX

    I believe this was taken at E3: Electronic Entertainment Expo, so it's not surprising that XBOX was given such a wide area. What I appreciate about this booth, and can be applied to yours, is breathing room. Notice the large walkway down the middle of the gaming demo monitors. It's wide enough to fit another set of walled monitors, but they chose not to do that. At conventions and trade shows, it's easy to feel claustrophobic, so a design that includes a wide expanse to simply stand and look around at the latest products, is a god-send to a tired conventioneer.

    Elle

    Elle is not the only one to utilize the 'privacy' booth design. It's ingenius, really, and has been used by make-up and other fashion brands at conventions. It creates an intimate, immersive environment for your customer, and even provides a place to sit down, and maybe discuss some new products. It also gives the customer a feeling of exclusivity, like a VIP, and Elle makes sure that their booth reflects the care that they want to give to each individual who walks in.

    So, there you have it! A few broad examples from different occasions, just to give you a range of the possibilities that you can do with your next booth design. Don't forget, although a booth may be well-designed, it'll be easier to find with a hanging banner or sign!

  • Timelines and Banners

    First of all, Happy Halloween! May your day be filled with candy and good scares!

    Now to the topic of the day:

    Timelines & Banners: Telling a Story With History

    People love stories. It's been said that if your vision has a story with it, folks will pay attention, and that's the same with general marketing. History is also a story! Some parts may be boring, some exciting, but in the end there is always a victor and a loser: an ending to some great event. Today, I have one suggestion for a popular story: your own history!

    Sony Music recently created a "Timeline" at their Derry Street headquarters. To see the whole progress, check out the pictures HERE. It spans many walls and shows every major artist that's ever been on their label since the late 1800's. Not only is it impressive and pretty to look at, but it's fascinating to stop and read as well. Tucked within the many artist names are little details about certain moments in their history.

    Now, I'm not telling you to go pick a wall in your store or lobby and cover it. Most businesses already have a historical summary on their websites. What I'm saying is to take a page from Sony Music and embrace your history as something worth telling in public display. Tell your customers your story! If it's on a banner or vinyl wall graphic in your lobby, it gives them something to read and learn about while they're waiting for service, etc. Build a bond by opening up about yourself.

    Here are some questions to consider for your Timeline:

    1) How were you founded? Was it happenstance or a grueling bidding war with a rival?

    2) What is your most famous product? How did you come up with it?

    3) Any famous alumni among your ranks? What did they start with and how did they grow?

    4) What great event has your business been apart of?

    5) What are your future plans?

    Story begets drama, and that's what keeps us in our seats begging for more from the movie screen or the pages of a book. You can do the same with your customers. Take a look at Apple, Google, or Amazon, businesses that rose from almost nothing and have iconic characters and people and products that are inspiring. You might have them too, and you may have never known.

  • Using Images for Your Banner, Tips on Resolution and Where to Find Photos

    We all know that a high quality image can add a lot to a design in terms of style and depth. However, when designing a banner there are somethings to consider before using just any old image out of your point and shoot or getting a photo off google images. A banner is a much larger canvas then a normal photo would be printed on and most images on the web are optimized to load quickly, which means small image-size and low resolution. If you were to do a google search for images of puppies, chance are most images would not be a high enough resolution to work on a banner. For example the image I have selected is 500x309 pixels, this makes it about 1.75 x 1 inches, which would not work. If that images was at 300dpi, and we scaled it to our minimum 75 dpi it would be 6.5 x 4, which still would not work. Keep in mind that since most images are optimized for the web they will be at 72 dpi. Digital cameras have come a long way since they were first introduced. If you are using your camera on the highest allowable settings then the image might be a high enough resolution to be blown up on a banner. However, chances are your settings are set lower then the maximum so that you can store more photos on your memory card. A good alternative is to look at is buying stock images to use for your banner. Two good placed to start are www.istock.com and www.shutterstock.com. Both of these places allow your to purchase images at a reasonable price, they are easy to use and have tons of photos. If you are having a hard time finding a photo you could also take is to hire a professional photographer to take photos for you. This way you can get the exact pictures you want. Just some things to consider when you are looking for an image for your next banner.

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