Affordable, Eco-friendly Banners and Yard Signs

typography

  • Five Awesome Fonts for Fall

    October is here and November is just around the corner. Over here in California, it's just started to get cooler and the rain is coming. However, if you're on the East Coast, you're probably seeing something much more pretty.

    So! You've got fall events coming up, and they are a-plenty. Well, to shake things up for your advertising campaign, why don't we take a gander at some beautiful typography? Perhaps you'll be inspired and take that extra leap forward to make your next Custom Banner even more exciting for the upcoming holidays.

    from weknow.deviantart.om

    by Lady Sara

    by West Wind Fonts

    Autumn is a symbolic time, a look back as the year draws to a close. So, it's no surprise that autumn events tend to fall back on more nostalgic fonts that resemble old style writings and signs. Here's a look at a couple that resemble the ol' Wild West:

     

    by Last Soundtrack

    by John Singer

    What ever your choice may be, remember the important things: make sure your font is relevant to your business or event and that, above all else, it's legible. No one wants a banner that they an't even read. If you're having trouble picking between fonts, call us up and we'll help you out with the design!

  • Branding Banners: Tips on Logos, Types, and More

    You're a brand new business, or at least thinking of re-branding to get more followers. Well, don't feel too overwhelmed by the flood of prospective ideas, or you'll drive yourself crazy with the possibilities! Instead, here's a few tips to get you started on the right path to brand new business.

    Doing Your Homework

    It seems silly right now, but do some research into your company or your most well-known products. What's the story behind the founding? What is it about your product that customers love so much? By taking what you learn and spinning it, you not only create a new sense of purpose, but you can take that history and transform it into a new logo or slogan. Say you found out that you're business was originally founded in Minnesota. You can say "Born in Minnesota, Raised in Success". Alright, that might have been cheesy, but you get the picture. It's all about the history.

    Loco for Logos

    So, after you've done your homework, it's time to think of a logo! This is the fun part. You keep what you have, or take all that research you've done and channel it into something creative. Remember, it should reflect who you are as a company and the level of professionalism you expect. Don't be a corporation with a logo of a penguin riding a skateboard. Make it fun, but make it relevant. You also don't to add too much detail: a logo should be simple enough that anyone can distinguish it from another's.

    Typography Troubles

    For those who don't know, "types" refers to the style of text you use for messages, like Arial or Times New Roman. There is a humongous plethora of types out there, or sometimes called fonts, and in most cases you can download ones you like for free. BUT, if you want a completely unique type just for your business, it's going to cost you some coin. For the most part, however, you can stick with what you have or download the freebies online.  Choosing a font is a lot like choosing a logo: make it fun, but make it relevant and above all, LEGIBLE. I can't even begin to tell you how illegible types can turn away customers.

  • So Real, You Want to Touch It: Wood Backgrounds for Banners

    Not all banners are created equal. They don't all have elaborate images or fancy typography, or even  a message. But one thing you can do is put a pretty awesome background on your banner. There's a couple of things you need to focus on to help you pick the best background: texture, relation to your business, and any text you're including. You don't want some dizzying checkerboard pattern with some text that no one can read, because they're too busy spinning from all the black and white checks.

    But for today, we're going to take a look at some ideas for a wood background. :)

    "Wooden" Banner Examples

    Textures

    Since it's autumn right now, it's pretty appropriate to check out these kinds of banner backgrounds. So, when it comes to textures and colors of wood, it goes hand in hand with what sort of type you are using as well.

    A darker wood (such as the example above) would be better for lighter type. It also has more space for a coherent image, without over-powering the wood or making the whole piece look too busy

    If something lighter is the texture you're going for, obviously use darker text. However, a lighter toned wood might seem too busy with a lot of text or images, so this would be more appropriate for something less text-heavy. You want the ruggedness to show through, and leave that "Earthy" feel.

    Banners Related to your business

    Let's say you are an environmental group. You've got a big fundraiser/charity event coming up and you want to accentuate your cause in all of your advertising. A wooden background would be the perfect example!

    Wood not only gives that cliche "earthy" feel, but it also makes your event feel homey and comfortable.

    Another example is if you have a store getting ready for an autumn/Thanksgiving sale. A wooden banner is reminiscent of family dining tables, picnics outdoors, or even the trees in autumn. With a wooden background, customers will immediately hone in on that Fall feel and be more likely to come check out what your sale is about.

    For more examples and some great background downloads, check out this compilation article from SpeckyBoy magazine.

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