Affordable, Eco-friendly Banners and Yard Signs

The Magic of Product Photography for Banners

We talk a lot about photography and what kind of skill makes us ooh and ahh, but we have never really delved into product shots that cater to your customer's questions, before they can even ask them. These are some things to consider when designing for various ads, even outside of banners and signs.

Give the Inside Look

What some businesses have done, especially with cars, is create situations in their ads that their product would benefit in. For example, with selling mini-vans: how many people can it fit? What does the trunk space look like? The front dash?

By showing these in photograph before these questions can be asked makes interaction with your customer much easier. They can see the pictures, and they can see what works and what doesn't for them and their specific needs.

"What Does it Do?"

I get this a lot when talking to my siblings. You've got something to prove about your new product and it's not just all hot air. When it comes to showing product versatility, it helps to include some photos of that product out in the wild.

Made a collapsible bike? Show someone riding around, and then folding it up just before going to work.

A new mp3 player? Show all the different places that you can take it, as well as all the functions.

Tutorial Time

Some products get released, and it's so exciting, and then it arrives in the mail and...!

You don't know how it works. Most include an instruction manual (hopefully), but it's in Russian or Chinese or strange pictograms. Not all manuals are so blessed. If you have a product that is being marketed as "easy use", a tutorial timeline would be great! Show step-by-step what makes your product fantastic and so easy. We'll all be thankful.

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