Affordable, Eco-friendly Banners and Yard Signs

Stereotypes

  • Stereotypical Types: To Use or Not to Use For Banners

    Your mother told you this when you were a kid: “If you don’t have something nice to say, then don’t say anything at all.” Truer words have never been spoken by many a mother.

    But we’re not here to talk about words per se, but type. In particular, font type that is created to mimic another language or culture. “Stereotypical types”, as it were. You see them all the time: on ads for specialty shops, ethnic restaurants, etc. so it's not unusual. It also doesn't involve fonts inspired by old eras, such as Gothic fonts, but the "ethnic" fonts  mimic other written languages, such as Chinese, Japanese, Hebrew, or Greek and transform them into a mock English. But in a culture that's striving to conquer racism, it's a curious thing that these fonts still exist.

    Considering Types for Banners

    If you're contemplating using an "ethnic font", such as from the examples below, for your next banner or sign, it may be beneficial to take a step back and think about your demographics first:

    1. Am I posting this in a neighborhood where a community might be offended?
    2. Does my chosen font type truly express the value and quality of my establishment?
    3. Is my font choice relevant to my product?

    By simply asking yourself these three questions, you can easily avoid a scandal. It's understood that choosing a type is a tricky decision, but it's recommended that you avoid these "stereotypical types" and either create your own or choose one that better expresses your business, theme, or appeals to the kind of customers that you want.

    The following fonts can be found on dafont.com.

    Shanghai

    TenchoJap

    DS Arabic

    Kremlin

    Jerusalem

    In the end, it's fun to choose a font, of course, but just be aware of where you're posting your banner and what you are advertising in order to avoid any drama with a community of potential customers.

     

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