Affordable, Eco-friendly Banners and Yard Signs

Sepia Tinted Photography for Banners

Have you ever had to take one of those embarrassing pictures with Old West sets? Had to dress up in costume with Calamity Jane mom and Wild Bill dad and pose in front of a fake saloon?

I have. It’s not pretty. Can be fun, but not really.

WELL. As much as we hate these tourist-y photo ops, we can appreciate the art that it was inspired by: old style sepia tone photography.

Nowadays, sepia is still long and strong in the making, and is used to create gorgeous faux old-fashioned photography. Remember those fake vintage ads I wrote about a while ago? Same difference! At least, in terms of an advertising technique.

A while ago, my local bank did a campaign about bank accounts running in the family, passing from parent to child. They would have two images side by side: a father and son in sepia tone going out to surf, and a modern color photo of that previous son, now grown up and taking his own son out to surf. So, you see, many things can be implied with the use of sepia tone, especially if your goal is to leave the viewer with a  sense of nostalgia.

Or you can do the awesome thing, and create an ad with those old style saloon family photos. That’ll get a good laugh out of your customers.

Here’s some examples of sepia tinted custom banners as well. Inspiration for your next project, perhaps?