Affordable, Eco-friendly Banners and Yard Signs

Scavenger Hunts: Make Them Work for it!

We're always talking about how a smartly designed banner will attract attention, but there are other ideas out there besides print and ink. In addition to banners and other visual ads, here's another technique to help you attract new customers, as well as keep the repeat ones coming back for more: a scavenger hunt!

The scavenger hunt is a new idea that recently started appearing at conventions and fairs: fill out a survey, go see some stations, collect stamps, and then you get a prize! I went through Viz Media’s scavenger hunt at the Anime Expo in Los Angeles. It was very easy, and a clever way for them to advertise their new online markets. I got a stamp at each station and voila! Received this year’s tote bag as a prize.

This model is a smart and effective way to get the fans to interact more with the business. It was quick and painless too, no waiting in long lines to get to a station either. Even though Viz Media is already a well-known entertainment business, this model can still be implemented for other kinds of businesses as well.

Recently at a county fair, I went to the Chevrolet booth, took a survey and got a free water bottle. Easy, right? Well, this model of survey = prize is pretty common, but for a more classy business like the automobile industry, a scavenger hunt can be used too. Have people go to each model on the floor and collect a stamp or a sticker, and when they collect them all they get a prize.

Giving your fans and customers something to do at your booth is just as important as what you’re trying to market to them. Take these “stations” as opportunities to give them quick facts about what they’re looking at. Or, even better, play a small game, like ring toss or a matching game! The more that people are having fun, the more likely they’ll tell their friends or spread the word about it. And, hey! We're a banner company: purchase banners from us, designed to indicate each of your stations.

However, heed my warning: your fans will be expecting a payoff after all that work. No gain or no prize = very unhappy fans.

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