Affordable, Eco-friendly Banners and Yard Signs

Scavenger Hunt

  • Keep ‘em Coming Back for MORE: Banking on Collectible Giveaways

    We've talked about banner designs, and we've gone over the famed Scavenger Hunt idea. Today, let's talk about another marketing strategy to draw attention to your business during a convention or a fair.

    One idea to attract people to your booth is to give away promotional items. BUT an even better one that’ll keep them coming back is to have Collectible Giveaways!! Fans will seek you out year after year to get that new item for their collection, and you can use this opportunity to market your new stuff to them.

    The example I’ll draw from is Viz Media: a manga & anime merchandise business based in San Francisco. Every year at the San Diego Comic-Con (and other related conventions), they give away a new variance of a tote bag, such as this one from 2007:

    And here is one from 2006...

    I can’t tell you how many times my cousins and I made bets on what the next year’s bag color would be. It was always our first stop on the exhibit floor.

    Future Changes

    Although in these past few years Viz has changed to a more single-tone bag with cheaper material, the idea is still the same: give the fans something useful, while at the same time making it fun and collectible. This is a surefire way to keep your fans coming back for more and, even better, will bring their friends with them.

    Now, Viz used to give these bags away with purchases at their booth. Even though they don’t sell merchandise anymore (they just do informational stuff), they implemented a new technique this year: the SCAVENGER HUNT! Of which you can read more about here.

  • Scavenger Hunts: Make Them Work for it!

    We're always talking about how a smartly designed banner will attract attention, but there are other ideas out there besides print and ink. In addition to banners and other visual ads, here's another technique to help you attract new customers, as well as keep the repeat ones coming back for more: a scavenger hunt!

    The scavenger hunt is a new idea that recently started appearing at conventions and fairs: fill out a survey, go see some stations, collect stamps, and then you get a prize! I went through Viz Media’s scavenger hunt at the Anime Expo in Los Angeles. It was very easy, and a clever way for them to advertise their new online markets. I got a stamp at each station and voila! Received this year’s tote bag as a prize.

    This model is a smart and effective way to get the fans to interact more with the business. It was quick and painless too, no waiting in long lines to get to a station either. Even though Viz Media is already a well-known entertainment business, this model can still be implemented for other kinds of businesses as well.

    Recently at a county fair, I went to the Chevrolet booth, took a survey and got a free water bottle. Easy, right? Well, this model of survey = prize is pretty common, but for a more classy business like the automobile industry, a scavenger hunt can be used too. Have people go to each model on the floor and collect a stamp or a sticker, and when they collect them all they get a prize.

    Giving your fans and customers something to do at your booth is just as important as what you’re trying to market to them. Take these “stations” as opportunities to give them quick facts about what they’re looking at. Or, even better, play a small game, like ring toss or a matching game! The more that people are having fun, the more likely they’ll tell their friends or spread the word about it. And, hey! We're a banner company: purchase banners from us, designed to indicate each of your stations.

    However, heed my warning: your fans will be expecting a payoff after all that work. No gain or no prize = very unhappy fans.

2 Item(s)