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  • OBEY Clothing

    OBEY Clothing was founded in 2001 - inspired by the art, designs, and ideals of Shepard Fairey. Shepard Fairey is a contemporary street artist, graphic designer, activist, and illustrator. He is also known as the founder of OBEY Clothing. His work began after he created an image of Andre the Giant, and soon propelled him to becoming one of the most influential street artists of all time.

    The OBEY campaign takes its inspiration from popular culture, commercial marketing, and political messaging. The OBEY message comes from the Do it Yourself counterculture of punk rock and skateboarding. Shepard Fairey used the word "obey" to take heed of propagandists who are out to bend the world to their agendas. This was meant to be used as reverse psychology for his viewers.

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    In 2001, OBEY Clothing was created. This clothing brand became another method of spreading Shepard Fairey's original message to a larger audience around the world. This clothing brand is inspired by classic military designs and some pieces include parts of Fairey's art. OBEY clothing includes outerwear, tees, tanks, tops, bottoms, and etc. for both men and women.

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    With new arrivals coming in and out of the store, we've created some awesome store signage that will help promote these new pieces of apparel. Be sure to keep an eye on their website for some awesome new clothes!

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