Affordable, Eco-friendly Banners and Yard Signs

public awareness ads

  • Power to the Public Awareness Ad

    There are many kinds of methods of advertising, but it takes a particularly special kind of imagination to create a public awareness ad, especially when the subject content is so often sensitive to many people.

    Subjects such as texting while driving, the obesity epidemic, oil spills, etc. can easily be construed into offending someone without the proper combination of images and text. But in most cases, when you get an emotional rise out of people, it means that you've done your job.

    I once saw an ad that showed a naked, bloodied woman, wrapped in the same styrofoam container as meat from the grocery store. It was surprising and striking, and I was fixated on it. Turns out it was an ad about becoming aware of what meat manufacturers put into their meat, or how farmers raised their cows.

    So if a public awareness ad is in your future, take the time to really think about what images and text (if any at all) that you want in your ad. It's generally recommended that a PSA be an image that can speak on its own, with perhaps a caption at the bottom. You have a responsibility as a marketer to change someone's life and mind, so choose carefully.

  • Start a Conversation: Public Awareness Banners

    Nowadays, when it comes to designing an ad for a public awareness announcement, designers have been leaning towards the shock factor before the "fact" factors. And with good reason too.

    We tend to pass by infographics on the street, unless they pertain to us personally. But if you add an emotional roller coaster to that singular image, you'll do more than make a public announcement: you're leaving the viewer with a new perspective. Take a look at some examples below and let your mind start churning about your next design.

    The above image is a man who killed a woman, Mary, as a result of his drunk driving. The consequences are literally revealed on his sleeve in a tattoo.

    This one is talking about the dangers of second-hand smoke, and how you are "swallowing" it like food in the air. Gross, but effective.

    Plastic bags aren't meant to be fossilized.  'Nuff said.

    This ad especially tugged at my heart-strings. It shows a mother and child fatally affected by an oil spill, reminding us all that the oceans aren't the only things that suffer from an oil spill.

    A French ad about the rewards of being an organ donor. Very inspiring.

    If you'd like to see some more, check out this article from Top Design Mag HERE.

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