Affordable, Eco-friendly Banners and Yard Signs

Banner4Sale Blog

  • Power to the Public Awareness Ad

    There are many kinds of methods of advertising, but it takes a particularly special kind of imagination to create a public awareness ad, especially when the subject content is so often sensitive to many people.

    Subjects such as texting while driving, the obesity epidemic, oil spills, etc. can easily be construed into offending someone without the proper combination of images and text. But in most cases, when you get an emotional rise out of people, it means that you've done your job.

    I once saw an ad that showed a naked, bloodied woman, wrapped in the same styrofoam container as meat from the grocery store. It was surprising and striking, and I was fixated on it. Turns out it was an ad about becoming aware of what meat manufacturers put into their meat, or how farmers raised their cows.

    So if a public awareness ad is in your future, take the time to really think about what images and text (if any at all) that you want in your ad. It's generally recommended that a PSA be an image that can speak on its own, with perhaps a caption at the bottom. You have a responsibility as a marketer to change someone's life and mind, so choose carefully.

  • Timelines and Banners

    First of all, Happy Halloween! May your day be filled with candy and good scares!

    Now to the topic of the day:

    Timelines & Banners: Telling a Story With History

    People love stories. It's been said that if your vision has a story with it, folks will pay attention, and that's the same with general marketing. History is also a story! Some parts may be boring, some exciting, but in the end there is always a victor and a loser: an ending to some great event. Today, I have one suggestion for a popular story: your own history!

    Sony Music recently created a "Timeline" at their Derry Street headquarters. To see the whole progress, check out the pictures HERE. It spans many walls and shows every major artist that's ever been on their label since the late 1800's. Not only is it impressive and pretty to look at, but it's fascinating to stop and read as well. Tucked within the many artist names are little details about certain moments in their history.

    Now, I'm not telling you to go pick a wall in your store or lobby and cover it. Most businesses already have a historical summary on their websites. What I'm saying is to take a page from Sony Music and embrace your history as something worth telling in public display. Tell your customers your story! If it's on a banner or vinyl wall graphic in your lobby, it gives them something to read and learn about while they're waiting for service, etc. Build a bond by opening up about yourself.

    Here are some questions to consider for your Timeline:

    1) How were you founded? Was it happenstance or a grueling bidding war with a rival?

    2) What is your most famous product? How did you come up with it?

    3) Any famous alumni among your ranks? What did they start with and how did they grow?

    4) What great event has your business been apart of?

    5) What are your future plans?

    Story begets drama, and that's what keeps us in our seats begging for more from the movie screen or the pages of a book. You can do the same with your customers. Take a look at Apple, Google, or Amazon, businesses that rose from almost nothing and have iconic characters and people and products that are inspiring. You might have them too, and you may have never known.

  • "Thinking Greener" Banner Images

    In this day and age, it's just cool to be "green". And that's great! Even here at banner4sale, we are always striving towards greener printing methods and materials. But, here's an idea: have you thought of adding some more green to your images?

    Now, I don't mean adding text about recycling or something, but actually adding some trees to your backdrop image. Some bushes. Shrubs. Flowers!

    Pictures of nature can make all the difference in the world, especially in recent ad trends that picture streamlined vehicles, towering glass structures, and sleek new devices. Every once in awhile, it's a breath of fresh air (literally) to see a bit of nature in your advertising.  If you Google search "advertisements" or something equivalent, chances are you won't find many ads with pieces of nature in them, maybe not even on the first page. We've gone "urban" with our advertising, but it doesn't hurt to try something new. Since nature is inherently part of our lives, we do have an emotional connection with it, even if we don't want to admit it.

    "I

    Check out the one above: looks like an eye, right? It's a tree with a sawed-off branch, but the similarity is striking.

    Now, here's ad that's sort of related: it has to deal with water shortage and conservation for the summer months. But in the background is a nice green grass field, instead of a drab grey sidewalk. Kind of gives you a different feel.

    Mmmmm, yummy Watermelon. Not a tree, but same difference. It's not a picture of the farmer's market itself, but of one of the products they care about: the everlasting watermelon! It's green, it's pink, and on a blue background. It definitely leaves the feel of freshness and new beginnings.

  • Advantages of a Smart-Phone Camera

    Smart phones: curse or blessing? Some critics think the latest technology is a nuisance: people walking around and taking pictures of themselves with their iPhones or iPads, the touch phone sharing feature with the Samsung Galaxy S3, spamming Instagram... But the beauty of these devices is not as annoying as it seems. In fact, with the high resolution camera on the newest generations of the iPhone, people are being turned into amateur photographers overnight. Photographers already in the business are capturing stunning images on the smallest devices. Smart Phones are truly the all-in-one device, with the camera being one of the best features. What does this have to do with banners? Well, it has more to do with accessibility of advertising. Inspiration can be found anywhere, and that goes without saying. But now, it's much easier to capture that inspiration with a device that you always have with you already.  One can easily snap a picture, do some small editing on a handheld tablet or the phone itself, and have a digital advertisement for the web in no time. And it can be done all from a park bench (if you have 3G or so). For small time businesses looking for a great sales image, or a big business trying a new phase, this technique is great for marketers and designers. Let's take a look at some startling images taken with just a smart phone:

    Taken

    Taken

    Samsung

    Samsung

    Sony

  • Fantastic Science Fiction Fonts

    There's a plethora of awesome fonts out there in the nether-net. Some are free, some are not. But it's fun to explore different typography for your next banner ad! I love this new age in design, especially in the science fiction realm. We always see those vintage and retro fonts, but rarely do you see something that trends along the lines of science fiction. And what's cool is that people will recognize it as science fiction right away. With vintage, retro, or Western fonts, they can be used for all sorts of events. But with a science fiction font, there's almost no need for unnecessary text. There will be no mistaking your science-related event. Below are some samples of fonts that you've seen in film, television, and literature. It's the few that captured my attention, and are available for download: You can download these fonts and more, HERE. Also, Eaton Conference anyone? Now there's a science fiction convention if I've ever seen one! And what's more, Stan Lee is going to be there! If you've got a hankering for some good science fiction visuals, check it out in April.

  • Location, Location, Location

    It's that phrase you chant when you're looking to buy a home, pick a school, or even go grocery shopping! Location, location, location...

    And it's the same for Banner ad placement. So, you've printed your banners, your sale or event is ready to go, but you've got a problem: where can I put my banner where it will get the most visibility?

    Here are a few ideas for some fantastic areas for exposure:

    Freeway Overpasses

    You mostly see a lot of political or protest signs on freeway overpasses, or holiday banners during the winter season.

    Here's the deal: NOT all freeway overpasses are available for hanging signs. For big metro areas, or even towns, it's advised that you check out the city website, or ask for the department of transportation for hanging sign permits. This is to avoid having your banner torn down or harassed by police.

    Should you get a permit to hang your banner on a freeway over pass, here's why it's amazing:

    • Freeways are filled with drivers almost 24/7.
    • That's thousands of eyes seeing your sign every hour!
    • If your sign/message is short and sweet, you will get a response
    Just don't forget about that permit!

    Building Walls

    There's a variety of wall banners we can print for you:

    Side Wall Signs, OR......

    Flat Hanging banners. Either one can get your business noticed. Creating a wall-size banner, especially on your storefront and/or event location, will not only let your potential customers know what's coming up, but also where it is! Simple.

    Indoor Banners

    For indoor events, such as conventions and trade shows, we can create travel banners that you can roll up and take anywhere. It comes with a retractable stand and a bag.

    However, these portable banners are not just for conventions and trade shows. They actually make pretty amazing lobby ads as well. Take a look:

    Hanging banners can also be hung from the rafters of your location: they can be used as directions, aisle instructions, or just plain ads for things coming up in your event.

     

  • Sepia Tinted Photography for Banners

    Have you ever had to take one of those embarrassing pictures with Old West sets? Had to dress up in costume with Calamity Jane mom and Wild Bill dad and pose in front of a fake saloon?

    I have. It’s not pretty. Can be fun, but not really.

    WELL. As much as we hate these tourist-y photo ops, we can appreciate the art that it was inspired by: old style sepia tone photography.

    Nowadays, sepia is still long and strong in the making, and is used to create gorgeous faux old-fashioned photography. Remember those fake vintage ads I wrote about a while ago? Same difference! At least, in terms of an advertising technique.

    A while ago, my local bank did a campaign about bank accounts running in the family, passing from parent to child. They would have two images side by side: a father and son in sepia tone going out to surf, and a modern color photo of that previous son, now grown up and taking his own son out to surf. So, you see, many things can be implied with the use of sepia tone, especially if your goal is to leave the viewer with a  sense of nostalgia.

    Or you can do the awesome thing, and create an ad with those old style saloon family photos. That’ll get a good laugh out of your customers.

    Here’s some examples of sepia tinted custom banners as well. Inspiration for your next project, perhaps?

  • Beyond the Banner: "Too Many Choices"

    We are fickle humans. We like having a say in what we buy or don't buy, use or don't use, who we vote for, etc. We like choices, but we also believe in the saying that there can be "too much of a good thing", and this can be applied to your business as well.

    Too many choices within a single product can be "too much of a good thing". For example, with Apple products like the iPod: you only get a choice of a few colors, instead of the whole rainbow spectrum. Why? It simply makes choosing easier, and when you spend less time choosing a color, you spend more time selecting and making your purchase.

    To quote Paul Scrivens, from the Smashing Magazine article, Easier is Better Than Better:

    "... in reality humans usually choose the one that is easiest for them to understand and evaluate. Very often we do so because we don’t have the time to put in the research necessary to make an informed decision."

    You don't want this ^. Perhaps you won't mind competing products between businesses, but having too many choices among the same product wihtin your own business? Well, that might be a shot to the foot. It's all about the time. Or as the ol' businessmen with the fancy canes and monacles once said, "Time is Money!"

    So, when considering your latest and greatest product, limit the choices of color, texture, features, etc. that it comes with. Make it simple, make it smart, and it'll sell.

    For a more in-depth discussion about this topic, swing on over to Smashing Magazine and read Paul Scriven's article HERE.

  • Beyond the Banner: Design for Booklets & Brochures

    We talk a lot about banners and signs, designs, and inspiration ideas for your next ad. But let's take a step back and get a look at some other common forms of marketing, such as.....

    THE BROCHURE!

    They're everywhere. In the airport, at the universities, in the front lobbies of hospitals and businesses. Brochures are like interviews: it's the first impression of a service or place that you'll be paying for, and you want to see it's worth. But like the airport brochure racks, these little booklets have to compete for your attention! So, you may be thinking: what kind of designs are we talking about here?

    Brochure Design Ideas

    Similar to an earlier post about business card design, you are not limited by an 8 x 11 piece of paper. Just take a look at TVNZ's triangle brochure below:

    The full brochure actually unfolds about 6 times. That might be a little too much information (not to mention, kind of bulky), but the idea is still pretty stellar. So, you see, you aren't hindered by standard printing. We have the technology!

    The Front Cover

    So, what to put on the front...

    Start with your company name, your logo, perhaps a slogan. Include a title about what your  brochure is all about, and a picture would be nice.

    With comparing the two above, notice how the tone of each brochure's approach differs right away from the front cover. Fruitylicious is more fun with bright colors, and wanted their logo (which clearly states it's purpose: fruit products!) up front and center on that brochure.

    Reynolda Village has a more classy, vintage look. With dark colors like black and olive, they retain that sense of elegance, and an enviable lifestyle. In short, you want to shop there!

    The Content Pages

    Of course, this section of a brochure is going to be vastly different for everyone. Information brochures include tons of text and statistics; entertainment brochures would most likely include images of the place or service with minimal text. Image is everything.

    In recent trends, brochures are starting to mimic Infographics, with large cartoonish images that illustrate the statistics that the company is trying to convey. Consider the water company brochure above.

    The above brochure is for a spa. With the large images, and minimal text, it definitely conveys the cool and calm of a peaceful spa. There is beauty in the images and the choice of typography for the text: the fancy design has been stripped away.

    Not all brochures are created equal. They are distinct to each individual business, and should be designed in the same way. To grab a customer's attention, make your brochure stand out: the same technique that you apply to every branch of your company.

  • Banner Inspiration! Featuring Andre Muniz Gonzaga

    We have reached our 50th post! Hooray!!

    Alright, enough parties and confetti. Back to work!

    I want to introduce you to Andre Muniz Gonzaga, a Brazilian street artist who has done something truly fascinating with his world: painted the rocks. Nope, no blank brick walls for him: he's deemed unusually shaped rocks as his inspiration and canvas for his portraits. Yes, I said portraits. But it's not normal proportions that we're used to seeing. Take a look below:

    Do you see the face? Pretty gnarly, huh?

    Gonzaga has literally thought outside of the box by putting his art on objects we wouldn't expect, in addition to making them faces. It's like the feeling you get, when you the the grill and front headlight of a car are looking at you like a face. He saw the shape in these rocks, and simply brought that personification to life.

    Here's a couple more examples:

     What's this got to do with banners?

    Well, consider this: the rocks above, they're something you haven't seen before, yes? It's unexpected and draws your eye. This can applied for any form of advertising, banners and signs included. With a well-designed image, sometimes there's no need for text.

Items 201 to 210 of 302 total

Page:
  1. 1
  2. ...
  3. 19
  4. 20
  5. 21
  6. 22
  7. 23
  8. ...
  9. 31