Affordable, Eco-friendly Banners and Yard Signs

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  • Beyond the Banner: Design for Booklets & Brochures

    We talk a lot about banners and signs, designs, and inspiration ideas for your next ad. But let's take a step back and get a look at some other common forms of marketing, such as.....

    THE BROCHURE!

    They're everywhere. In the airport, at the universities, in the front lobbies of hospitals and businesses. Brochures are like interviews: it's the first impression of a service or place that you'll be paying for, and you want to see it's worth. But like the airport brochure racks, these little booklets have to compete for your attention! So, you may be thinking: what kind of designs are we talking about here?

    Brochure Design Ideas

    Similar to an earlier post about business card design, you are not limited by an 8 x 11 piece of paper. Just take a look at TVNZ's triangle brochure below:

    The full brochure actually unfolds about 6 times. That might be a little too much information (not to mention, kind of bulky), but the idea is still pretty stellar. So, you see, you aren't hindered by standard printing. We have the technology!

    The Front Cover

    So, what to put on the front...

    Start with your company name, your logo, perhaps a slogan. Include a title about what your  brochure is all about, and a picture would be nice.

    With comparing the two above, notice how the tone of each brochure's approach differs right away from the front cover. Fruitylicious is more fun with bright colors, and wanted their logo (which clearly states it's purpose: fruit products!) up front and center on that brochure.

    Reynolda Village has a more classy, vintage look. With dark colors like black and olive, they retain that sense of elegance, and an enviable lifestyle. In short, you want to shop there!

    The Content Pages

    Of course, this section of a brochure is going to be vastly different for everyone. Information brochures include tons of text and statistics; entertainment brochures would most likely include images of the place or service with minimal text. Image is everything.

    In recent trends, brochures are starting to mimic Infographics, with large cartoonish images that illustrate the statistics that the company is trying to convey. Consider the water company brochure above.

    The above brochure is for a spa. With the large images, and minimal text, it definitely conveys the cool and calm of a peaceful spa. There is beauty in the images and the choice of typography for the text: the fancy design has been stripped away.

    Not all brochures are created equal. They are distinct to each individual business, and should be designed in the same way. To grab a customer's attention, make your brochure stand out: the same technique that you apply to every branch of your company.

  • Minimalist Product Shots for Banners

    Businesses are always looking for new ways to market their select products, of course. But throwing out complicated terms and over-designed ads isn't going to make it any easier. Sometimes, just like with the minimalist movie posters, the thing that you need to do is crop out more than you add in. Funny enough, we already have several examples out there in the market for you to draw from!

    Showcasing a Product on a Banner

    Take a look at ads from Apple or Amazon: when they're showcasing that trendy new tablet, e-reader, or iPhone, what do you see? Most of the time, it's just someone using the product in a single action: lying on a beach, a hammock, at work, or on the go. Very simple. It shows your product alive and well, and most of all functional, in the wild!

    Another technique you can use is absolutely nothing. I mean it: nothing. Have nothing else in the ad except for your product, the name of it, a slogan, and maybe your company logo. Apple and Amazon have utilized this for the iPhone and the Kindle e-readers, and it's quite effective.

    The "nothingness" in the background of the ad draws more attention to the product. it gives an aura of subtle power and confidence, and let's the customer observe the finer details without being overloaded with background clutter. Take a look at the following examples and get started on some great banner designs of your own!

    "The Wi-Fry" from McDonald's

    from Sensodyne

    "Tongue" from Pringles

    "Find More Easily" from Google
  • Minimalist Banners: A New Trend in Advertising

    It's sometimes easier to step back and keep your next banner design simple. Just the basic geometric shapes will do, or what's most important to your business or event.

    by Edgar Ascensao

    There's a trend circling around called "Minimalist Movie Posters". It's about designing a mock movie custom poster by taking what you think is the most symbolic aspect of the film and bringing it to the forefront. For example, the movie "Thor" might have a single picture of the famous hammer and absolutely nothing else. If it's done well, or if you've chosen the right symbol, you may not even need the film's title in the piece. The image itself will tell the whole story.

    by Daniel Keane

    This approach can ignite a curiosity within your customers: imagine a single image and a few words on a wide banner. If chosen right, you could spark a viral marketing campaign that will leave your customers eager to discover what's coming. And while this is mostly successful for Hollywood, big businesses like Apple and Amazon have utilized this technique. Not in banners, per se, but in the limited clues they release up to the big reveal event.

    by Jonny Eveson

    Have you enjoyed the examples? Well, here's a few more to whet your appetite:

    By Matt Owen

    by Maria Kaner

    by Robert Olah

    If you like what you see, then check out Minimal Movie Posters, a tumblr-based archive of some of the greatest designs out there.

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