Affordable, Eco-friendly Banners and Yard Signs

marketing

  • Proctor & Gamble

    P&G, also known as Procter & Gamble, is a company that was founded by 2 men: William Procter and James Gamble. William Procter was a candle maker in Cincinnati, while James Gamble was a soap maker from Ireland. The two became business partners and started a family-run candle and soap business - which would soon become the largest and most profitable consumer goods company in the world.

    Their first branded product was the Ivory bar of soap, introduced as the first laundry soap mild enough to use on your body - but was also effective for cleaning clothing, dishes, and floors. Over the years, they've expanded their company to carry many other different types of products. They've also developed and acquired many different brands that are well-known all over the world.

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    Listed above on our large banner are some of P&G's brands. Some of their most well known ones include: TIde, Crest, Old Spice, Folgers, Richardson-Vicks, Gillette, and etc. Our large event banners are perfect for advertising and for showcasing special events.

    P&G's main products include cleaning agents ad personal care products. The company expanded to sell foods and beverages, but later left the food business in 2012. Over the past few years P&G has been consistently recognized as a leading global company, and has earned many awards since its creation. They have won awards in various categories of: reputation & leadership, diversity, innovation, and sustainability.

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    For the month of November, P&G is holding a special savings event at the Hilltop Red Apple Market. When customers purchase $30 of participating P&G products, they will receive a $10 Visa Prepaid Card in the mail. That's not all! NFL Star Receiver Tyler Lockett will be at the Market on November 14, 2016 to sign autographs. Our coroplast yard signs will be advertising the event for the next few weeks. These coro signs are perfect for placing outside the store, since they're sturdy and durable enough to withstand all types of weather.

    Will you be attending?

  • OBEY Clothing

    OBEY Clothing was founded in 2001 - inspired by the art, designs, and ideals of Shepard Fairey. Shepard Fairey is a contemporary street artist, graphic designer, activist, and illustrator. He is also known as the founder of OBEY Clothing. His work began after he created an image of Andre the Giant, and soon propelled him to becoming one of the most influential street artists of all time.

    The OBEY campaign takes its inspiration from popular culture, commercial marketing, and political messaging. The OBEY message comes from the Do it Yourself counterculture of punk rock and skateboarding. Shepard Fairey used the word "obey" to take heed of propagandists who are out to bend the world to their agendas. This was meant to be used as reverse psychology for his viewers.

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    In 2001, OBEY Clothing was created. This clothing brand became another method of spreading Shepard Fairey's original message to a larger audience around the world. This clothing brand is inspired by classic military designs and some pieces include parts of Fairey's art. OBEY clothing includes outerwear, tees, tanks, tops, bottoms, and etc. for both men and women.

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    With new arrivals coming in and out of the store, we've created some awesome store signage that will help promote these new pieces of apparel. Be sure to keep an eye on their website for some awesome new clothes!

  • Baker's Drive Thru

    Baker's (America's First Twin Kitchen) Drive-Thru is a renowned fast-food company in the Inland Empire that has celebrated over 62 years in business. Baker's beginning is accredited to Neal T. Baker, who opened up his first small hamburger stand in 1952. In 1955, Mr. Baker opened up America's First Twin Kitchen - which offered both American and Mexican entrees. Their menus contain a large variety of foods, under an American and Mexican kitchen. Customers can order burgers, fries, tacos, burritos, chicken sandwiches, and etc. The restaurant also created a special breakfast menu for early mornings.

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    Later, the drive-thru introduced their famous Hand-Dipped Real Ice Cream Milkshakes in a variety of flavors. Baker's has also expanded to serve great beverages, such as - 100% Columbian Coffees, Cappuccinos, Chocolate Abuelitas, and etc. They are also known for their Habanero Ketchup, a newly created spicy-hot condiment.

    Baker's now has 38 restaurants chains in California and has earned the title of "Best Fast Food" in San Bernardino County. Loyal customers eagerly await daily coupons and promotions, and Baker's has continued to please with their great online and social presence.

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    This year, Baker's has begun to roll out their new fall menu which we printed on coroplast signs.  The menu signs feature their new pumpkin milkshake. It is offered in limited quantities for a limited amount of time. Hurry in and get yours today!

    To create your own banners and signage to advertise your business, click here.

  • RAM celebrating "50 Years with Julia Morgan"

    On June 2, 2017, the Riverside Art Museum will be hosting a gala fundraiser, celebrating their "50 Years with Julia Morgan." It will be a fun and easy way to raise money for the museum. The gala will also work to honor Julia Morgan's memory.

    Julia Morgan was a renowned female architect, born on January 20, 1872. Morgan was the first woman to attend the Ecole des Beaux-Arts, which was the most prominent architecture school during this time period. In 1904, she become she first woman licensed to practice architecture in California. During her time as an architecture, she designed over 700 buildings, many of which are still standing today. In 2013, Morgan became the first woman to win the AIA Gold Medal, which is considered the highest honor any architect could hope to achieve. To read more about her, click here.

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    The creation of the Riverside Art Museum began after the Riverside Art Association purchased Morgan's YWCA building in 1967. Renovations on the building began soon after, funded by a $10,000 grant presented by the HMC Designing Futures Foundation. A few years later, The YWCA building was successfully transformed into the new art museum seen today.

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    Now, to honor her memory, the Riverside Art Museum will be holding a celebration (in the form of a gala fundraiser) on June 2, 2017. The event will take place at the museum. The community is encouraged to contribute their personal stories and memories, which will be shared with the public during the celebration.

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    We are proud to present the custom banners we've created for this special event. These outdoor banners are bright, captivating, and are sure to draw attention. The lively colors are sure to please all viewers and these banners serve as a nice way to decorate for the event. The oranges add a nice touch and will help to remind attendees of what Riverside is most known for. Viewers can stop to admire the artwork and be reminded of all of Julia Morgan's valuable contributions to the community.

  • Artist Banners for Desert Trip

    As Desert Trip draws closer and closer, we've begun to roll out the banners we've created for the artists that will be performing at this event.

    Desert Trip (aka The Coachella of Classic Rock), is a 3-day festival that will be hosted in Indio, California. This 3-day festival promises to be a once-in-a-lifetime-event for all attendees. This year, Desert Trip will be hosting Rock 'N Roll giants such as: The Rolling Stones, Bob Dylan and His Band, Paul McCartney, Neil Young, The Who, and Roger Waters. Single day passes start at $199, with 3-day passes going up to $399 for GA, and the highest tickets priced up to $1,599. Desert Trip will also be bringing in culinary masterminds for an extravagantly catered food and drink experience. This trip is sure to be one for the books.

     

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    With our large vinyl banners, it will be easy for attendees to get a view of which artist is performing and is sure to increase hype and excitement. The bright, colorful, and eye-catching displays are sure to capture and draw attention when walking around the field.

     

     

     

     

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    As you can see with Bob Dylan banners, we have used photos of his album covers to create beautiful and vibrant vinyl banners. For this large event banner, we recreated his "Highway 61 Revisited" album cover. After being designed and printed, the banner will be hand-cut and stitched together to create one whole image. Our banners are creative, unique, and durable enough to last through the heat during this 3 day event.

    We hope everyone enjoys this event! Stay hydrated and keep a look out for all of our banners and signage!

  • Event Signage for Redlands Believe Walk 2016

    The 9th Annual Believe Walk is coming up and we've got the event signage ready! This walk is 5k walk located in Redlands, California. This annual event is hosted to benefit and support many various cancer-fighting organizations in the Inland Empire. These organizations raise money to support cancer patients and their families. This event is sponsored by Stater Bros. Charities and Inland Women Fighting Cancer. All are welcome to register and attend!

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    This event will be held on Sunday, October 2, 2016. Registration will begin at 6:30am, and the walk will begin at 8:00am. The beginning of the walk will be located at State St. and Orange St. in Redlands, California, and ends at Redlands Bowl. Registration can be done online (before the September 15 deadline), or by mail. There are also registration fees for those who wish to participate.

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    For the Walk, we've created check-in signs and registrations signs - as well as event signs with maps and guides for volunteers and participants. Our large and durable signs are easily spotted and will provide useful information for everyone attending.

  • Timelines and Banners

    First of all, Happy Halloween! May your day be filled with candy and good scares!

    Now to the topic of the day:

    Timelines & Banners: Telling a Story With History

    People love stories. It's been said that if your vision has a story with it, folks will pay attention, and that's the same with general marketing. History is also a story! Some parts may be boring, some exciting, but in the end there is always a victor and a loser: an ending to some great event. Today, I have one suggestion for a popular story: your own history!

    Sony Music recently created a "Timeline" at their Derry Street headquarters. To see the whole progress, check out the pictures HERE. It spans many walls and shows every major artist that's ever been on their label since the late 1800's. Not only is it impressive and pretty to look at, but it's fascinating to stop and read as well. Tucked within the many artist names are little details about certain moments in their history.

    Now, I'm not telling you to go pick a wall in your store or lobby and cover it. Most businesses already have a historical summary on their websites. What I'm saying is to take a page from Sony Music and embrace your history as something worth telling in public display. Tell your customers your story! If it's on a banner or vinyl wall graphic in your lobby, it gives them something to read and learn about while they're waiting for service, etc. Build a bond by opening up about yourself.

    Here are some questions to consider for your Timeline:

    1) How were you founded? Was it happenstance or a grueling bidding war with a rival?

    2) What is your most famous product? How did you come up with it?

    3) Any famous alumni among your ranks? What did they start with and how did they grow?

    4) What great event has your business been apart of?

    5) What are your future plans?

    Story begets drama, and that's what keeps us in our seats begging for more from the movie screen or the pages of a book. You can do the same with your customers. Take a look at Apple, Google, or Amazon, businesses that rose from almost nothing and have iconic characters and people and products that are inspiring. You might have them too, and you may have never known.

  • Beyond the Banner: "Too Many Choices"

    We are fickle humans. We like having a say in what we buy or don't buy, use or don't use, who we vote for, etc. We like choices, but we also believe in the saying that there can be "too much of a good thing", and this can be applied to your business as well.

    Too many choices within a single product can be "too much of a good thing". For example, with Apple products like the iPod: you only get a choice of a few colors, instead of the whole rainbow spectrum. Why? It simply makes choosing easier, and when you spend less time choosing a color, you spend more time selecting and making your purchase.

    To quote Paul Scrivens, from the Smashing Magazine article, Easier is Better Than Better:

    "... in reality humans usually choose the one that is easiest for them to understand and evaluate. Very often we do so because we don’t have the time to put in the research necessary to make an informed decision."

    You don't want this ^. Perhaps you won't mind competing products between businesses, but having too many choices among the same product wihtin your own business? Well, that might be a shot to the foot. It's all about the time. Or as the ol' businessmen with the fancy canes and monacles once said, "Time is Money!"

    So, when considering your latest and greatest product, limit the choices of color, texture, features, etc. that it comes with. Make it simple, make it smart, and it'll sell.

    For a more in-depth discussion about this topic, swing on over to Smashing Magazine and read Paul Scriven's article HERE.

  • The Magic of Product Photography for Banners

    We talk a lot about photography and what kind of skill makes us ooh and ahh, but we have never really delved into product shots that cater to your customer's questions, before they can even ask them. These are some things to consider when designing for various ads, even outside of banners and signs.

    Give the Inside Look

    What some businesses have done, especially with cars, is create situations in their ads that their product would benefit in. For example, with selling mini-vans: how many people can it fit? What does the trunk space look like? The front dash?

    By showing these in photograph before these questions can be asked makes interaction with your customer much easier. They can see the pictures, and they can see what works and what doesn't for them and their specific needs.

    "What Does it Do?"

    I get this a lot when talking to my siblings. You've got something to prove about your new product and it's not just all hot air. When it comes to showing product versatility, it helps to include some photos of that product out in the wild.

    Made a collapsible bike? Show someone riding around, and then folding it up just before going to work.

    A new mp3 player? Show all the different places that you can take it, as well as all the functions.

    Tutorial Time

    Some products get released, and it's so exciting, and then it arrives in the mail and...!

    You don't know how it works. Most include an instruction manual (hopefully), but it's in Russian or Chinese or strange pictograms. Not all manuals are so blessed. If you have a product that is being marketed as "easy use", a tutorial timeline would be great! Show step-by-step what makes your product fantastic and so easy. We'll all be thankful.

  • The Seven Deadly Sins and Advertising: Techniques to Draw New Customers

    Alright, this is fascinating to me. Over at Smashing Magazine, a group of designers and writers known as ZURB, submitted an article about utilizing the legendary Seven Deadly Sins to turn site visitors into customers. This is a clever article about legitimate marketing techniques, and it's a fun and easy way to really think about how you want to sell your product. Not only can this be applied to banner and sign design, but in any other media of advertising that you're leaning towards.

    I'll summarize the gist of the article below, but if you'd like to read the whole enchilada, cruise on over HERE.

    Pride

    Pretty simple. By showcasing the pride you have in your products, especially with sales numbers, etc.  a customer can fall in love with the legitimacy. Another way is to showcase brand names and well-known companies associated with your business or who have used your product. Big names like FaceBook, Costco, or AT&T...you get the picture. Their names will hold up yours on a higher pedestal above your competitors, and for some customers, success like that is attractive.

    Gluttony

    Everyone is thrifty: we like it cheap, we like it packaged, we like it instant. And that's not necessarily a bad thing. This technique is all about putting your best offers up front: sign up and get "this", here's a new 2-for-1 package, etc. Giving visitors an instant opportunity to catch a good deal can guarantee returning customers down the road. Don't be ashamed to exploit that new deal you've got going. Make it loud, make it awesome, make it once-in-a-lifetime and we will come flocking.

    Sloth

    This one is kind of difficult, but it's more to the effect of the opposite of laziness: constantly updating blogs, Twitter and RSS feeds, a solid stream of updates, anything to make you look like you're constantly on the move and updating new things.  You appear cultured, in tune with news of the day, and knowledgable with what you're trying to sell. A technique like this is especially great for websites.

    Envy

    Over in the original article, ZURB used FourSquare as an example of making others envious of your status. When checking-in, players can earn points and eventually become "mayor" or a real location. As mayor, you can get special offers and considerations. Other businesses create response sections that showcase customers' appreciation: "I love my new [blank], and I lost 35 lbs!", "Can't get enough of this!", or "Thanks to [insert name] for being an awesome customer! You've just won [blank]". Sentences like these can make visitors eager to try and win or gain that appreciation that others have been showered with.

    Lust

    Usually though of as something sexual, it can actually stand for something extremely attractive (like shiny or sexy), but is only attainable at a high cost. You see it on ads and websites all the time: glamor shots of that brand new iPad, new car models, or a fancy perfume or watch. So shiny....

    Greed

    This more aimed at services that require collecting something. For FourSquare, it's points, for Twitter it's followers, for Pinterest, it's that urge to pin as much as possible (of which I am guilty). It's a seemingly simple marketing technique that makes the customer come back for more and more of whatever is the goal, even if it's free. No play, no gain.

    Wrath

    Mostly used by review sites like Amazon or Best Buy, customers can rank their reviews on products and what hurts is that businesses can't delete these comments. Sometimes, "flamers" will pit two products against each other: "[blank company] makes a MUCH better tablet than [blank company]", "[blank] has terrible service, try [blank] instead". Vengeful and a little back-stabby, this less kind technique is to be used with caution. Bashing on other companies that you share competition with is not recommended (unless it's subtle...)

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