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  • Branding Banners: Tips on Logos, Types, and More

    You're a brand new business, or at least thinking of re-branding to get more followers. Well, don't feel too overwhelmed by the flood of prospective ideas, or you'll drive yourself crazy with the possibilities! Instead, here's a few tips to get you started on the right path to brand new business.

    Doing Your Homework

    It seems silly right now, but do some research into your company or your most well-known products. What's the story behind the founding? What is it about your product that customers love so much? By taking what you learn and spinning it, you not only create a new sense of purpose, but you can take that history and transform it into a new logo or slogan. Say you found out that you're business was originally founded in Minnesota. You can say "Born in Minnesota, Raised in Success". Alright, that might have been cheesy, but you get the picture. It's all about the history.

    Loco for Logos

    So, after you've done your homework, it's time to think of a logo! This is the fun part. You keep what you have, or take all that research you've done and channel it into something creative. Remember, it should reflect who you are as a company and the level of professionalism you expect. Don't be a corporation with a logo of a penguin riding a skateboard. Make it fun, but make it relevant. You also don't to add too much detail: a logo should be simple enough that anyone can distinguish it from another's.

    Typography Troubles

    For those who don't know, "types" refers to the style of text you use for messages, like Arial or Times New Roman. There is a humongous plethora of types out there, or sometimes called fonts, and in most cases you can download ones you like for free. BUT, if you want a completely unique type just for your business, it's going to cost you some coin. For the most part, however, you can stick with what you have or download the freebies online.  Choosing a font is a lot like choosing a logo: make it fun, but make it relevant and above all, LEGIBLE. I can't even begin to tell you how illegible types can turn away customers.

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