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Keep ‘em Coming Back for MORE: Banking on Collectible Giveaways

We've talked about banner designs, and we've gone over the famed Scavenger Hunt idea. Today, let's talk about another marketing strategy to draw attention to your business during a convention or a fair.

One idea to attract people to your booth is to give away promotional items. BUT an even better one that’ll keep them coming back is to have Collectible Giveaways!! Fans will seek you out year after year to get that new item for their collection, and you can use this opportunity to market your new stuff to them.

The example I’ll draw from is Viz Media: a manga & anime merchandise business based in San Francisco. Every year at the San Diego Comic-Con (and other related conventions), they give away a new variance of a tote bag, such as this one from 2007:

And here is one from 2006...

I can’t tell you how many times my cousins and I made bets on what the next year’s bag color would be. It was always our first stop on the exhibit floor.

Future Changes

Although in these past few years Viz has changed to a more single-tone bag with cheaper material, the idea is still the same: give the fans something useful, while at the same time making it fun and collectible. This is a surefire way to keep your fans coming back for more and, even better, will bring their friends with them.

Now, Viz used to give these bags away with purchases at their booth. Even though they don’t sell merchandise anymore (they just do informational stuff), they implemented a new technique this year: the SCAVENGER HUNT! Of which you can read more about here.

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