Affordable, Eco-friendly Banners and Yard Signs

Inspiration

  • Event Banners

    Although Valentine's Day is a bit away, Loma Linda University is using Valentine's Day colors to promote healthy hearts. We partnered up with Loma Linda University to create an event outside vinyl banner for their Annual Heart Health Conference. loma-linda-heart-health-conerence-banner

    Did you know your heart is as big as your fist? Well now you do! Knowing how your heart is essential in not only keeping in mind of how you exercise it, but how to prevent heart attacks. Therefore, we couldn't be more proud of working with Loma Linda University!

    hearth-health-ll-bannerBy using symbols and colors that attract audiences, your business/organization will flourish with the use of banner advertisements. Using large outdoor banners is therefore useful and sometimes essential in attracting an audience for an event you may have in the works.

  • Top Ten SXSW Posters

    SXSW (or South by Southwest for non-natives) is a music, film, and trade festival that takes place every year in Austin, TX. Hosted by mostly indie-produced media, it's a ton of fun, entertainment, and the perfect look-out for upcoming heavy-hitters.

    It's known as the biggest music festival of it's kind, with performances all over the city in at least 100 venues.  As far as I know, many indie films have been picked up there, or by other festivals like Sundance, by big Hollywood studios for distribution. In recent years, they've attached a Gaming Expo and a trade floor to expand their audience. It's what makes festivals like this great and what makes them cool. And all in all, it turns Austin into the city that never sleeps for a week.

    They've also got some of the best poster designs I've ever seen. They truly go out of the box and don't employ your average marketing firm to handle the advertising. I've scoured the interwebs and collected my personal favorite Top Ten SXSW Posters. Take a glance through the art, and I hope that you are inspired to go out of your comfort zone and create a poster that will knock the pants off of your customers.

    1) SXSW Comedy 2013

    2) Small Stone, 2004

    3) Concert poster, 2009

    4) "Vision of the Future", 2011

    5) Kanine Records, 2010

    6) "You're Welcome!", 2012

    7)  Film Screenings, 2009

    8) Shepard Fairey, 2008

    9) Ed Romanoff, 2012

    10) La Faro, 2011

  • Fundraising Tips for the Holidays

    This holiday season, it’s much better to give than to receive. That’s why I’ve made a list of some small fundraising ideas to get you inspired in your community.

    Selling Christmas Trees & Wreaths

    Work with a local tree farmer and set up shop in a parking lot somewhere local as well. When you figure the price for the trees or the wreaths, state that a percentage of what you make will go to a charity that your family, business, or church supports.

    Offer Christmas Carol-Grams

    Form a singing group with some friends and charge folks a small fee to sing for their friends.  You’re not only providing a charitable deed, but it can be fun in time for the holidays. No professional vocalists needed!

    Sell Homemade Ornaments

    Have your local school make homemade ornaments for the kids to sell for charity, just make sure that the kids understand that these are for charity and not to keep. You can have a singular theme, like stained glass or paper mache, or create craft details with popsicle sticks and leftover gift wrapping tools (like ribbons). Either way, make it eco-friendly and kid-fun!

    Drama-Free Fundraising Tips

    So here’s where we get to the meat of the subject: how to keep your fundraising plans drama-free and fun.

    1) Pick a date that doesn’t conflict with your volunteers, but ALSO doesn’t conflict wit any other big events going on in your community

    2) Depending on how large your event is, don’t be afraid to split up the duties into committees for better organization and division of labor, per se.

    3) Don’t copy other group’s fundraising ideas: if another group is selling trees, try to find something else to do.

    4) Get crackin’ on the advertising! Use social media, flyers, banners, or community newsletter ads to get the word out.

  • Beyond the Banner: "Too Many Choices"

    We are fickle humans. We like having a say in what we buy or don't buy, use or don't use, who we vote for, etc. We like choices, but we also believe in the saying that there can be "too much of a good thing", and this can be applied to your business as well.

    Too many choices within a single product can be "too much of a good thing". For example, with Apple products like the iPod: you only get a choice of a few colors, instead of the whole rainbow spectrum. Why? It simply makes choosing easier, and when you spend less time choosing a color, you spend more time selecting and making your purchase.

    To quote Paul Scrivens, from the Smashing Magazine article, Easier is Better Than Better:

    "... in reality humans usually choose the one that is easiest for them to understand and evaluate. Very often we do so because we don’t have the time to put in the research necessary to make an informed decision."

    You don't want this ^. Perhaps you won't mind competing products between businesses, but having too many choices among the same product wihtin your own business? Well, that might be a shot to the foot. It's all about the time. Or as the ol' businessmen with the fancy canes and monacles once said, "Time is Money!"

    So, when considering your latest and greatest product, limit the choices of color, texture, features, etc. that it comes with. Make it simple, make it smart, and it'll sell.

    For a more in-depth discussion about this topic, swing on over to Smashing Magazine and read Paul Scriven's article HERE.

  • Banner Inspiration! Featuring Andre Muniz Gonzaga

    We have reached our 50th post! Hooray!!

    Alright, enough parties and confetti. Back to work!

    I want to introduce you to Andre Muniz Gonzaga, a Brazilian street artist who has done something truly fascinating with his world: painted the rocks. Nope, no blank brick walls for him: he's deemed unusually shaped rocks as his inspiration and canvas for his portraits. Yes, I said portraits. But it's not normal proportions that we're used to seeing. Take a look below:

    Do you see the face? Pretty gnarly, huh?

    Gonzaga has literally thought outside of the box by putting his art on objects we wouldn't expect, in addition to making them faces. It's like the feeling you get, when you the the grill and front headlight of a car are looking at you like a face. He saw the shape in these rocks, and simply brought that personification to life.

    Here's a couple more examples:

     What's this got to do with banners?

    Well, consider this: the rocks above, they're something you haven't seen before, yes? It's unexpected and draws your eye. This can applied for any form of advertising, banners and signs included. With a well-designed image, sometimes there's no need for text.

  • Five Awesome Fonts for Fall

    October is here and November is just around the corner. Over here in California, it's just started to get cooler and the rain is coming. However, if you're on the East Coast, you're probably seeing something much more pretty.

    So! You've got fall events coming up, and they are a-plenty. Well, to shake things up for your advertising campaign, why don't we take a gander at some beautiful typography? Perhaps you'll be inspired and take that extra leap forward to make your next Custom Banner even more exciting for the upcoming holidays.

    from weknow.deviantart.om

    by Lady Sara

    by West Wind Fonts

    Autumn is a symbolic time, a look back as the year draws to a close. So, it's no surprise that autumn events tend to fall back on more nostalgic fonts that resemble old style writings and signs. Here's a look at a couple that resemble the ol' Wild West:

     

    by Last Soundtrack

    by John Singer

    What ever your choice may be, remember the important things: make sure your font is relevant to your business or event and that, above all else, it's legible. No one wants a banner that they an't even read. If you're having trouble picking between fonts, call us up and we'll help you out with the design!

  • Make a Splash! Water Drop Photography for Custom Banners

    As, I'm typing this, I'm getting pretty thirsty. Where we are, it's still toasty weather outside. Makes the throat itch something awful....but alas! Some splash photography to ease my way!

    Splash photography is nothing new. You see it on ads, in television commercials (albeit, with slow-mo tech), and it looks nice, even pretty. Photographers use high speed cameras to get that perfect shot of strange and beautiful shapes that liquids can make. You also have the option of filming the above surface splash, or the dive down below. Either one can leave wonders.

    Here are a couple of pieces that especially caught my attention on the world wide web. Not because they're pretty splashes, but they're splashes with a purpose, a product, or an amazing color. All three can do wonders for viral marketing images, a great banner display, or a magazine ad. These are especially great for products like juices, wines, drinking glasses, or fruits. In any case, explore your options. Perhaps making a 'splash' is the right move for you.

    by Jack Long

    Don't be fooled. It may look like a flower, or at least frozen before the photograph, but it's totally not. These feux flowers were perfectly timed to get what you see above.

    by Paul Hoksenar

    I don't know if they actually splashed the model (probably), but it still looks amazing.

    For more awesome images of splashes, check out this article from Top Design Magazine.

  • Perfect Timing: Unexpected Images for Banners

    As I've probably said before, photography is a wonderful thing. You can capture that singular moment in time that can never be recreated. But what's funny, is that sometimes your timing can turn a casual photo into a rip-rolling laugh factory. We're going to take a look at some "perfectly timed photos" to see why they make us giggle, cringe, or leave us in awe.

    Well, ain't this nifty? A crane holding up a moon...how cute. Not only is this kind of beautiful, it can used to send a message: how small our world is when compared to the far reaches of space.

    Shadow tricks are always fun. Had you fooled, huh? Don't worry, she's not really levitating...or IS SHE??'

    "No, I cannot be bothered with tennis! I must dance!" Like I said, rip-rolling laugh factory.

    Alright, let's calm down a bit with this one. Not only is it perfectly timed, but it's also supremely beautiful. A lot can be compared with dancers and blossoms.

    That's just unfortunate.

     

    Why am I showing all of these? As I've said in previous posts, humor goes a long way in this world. When in doubt, make them laugh! A lot of these "perfectly timed photos" you find out there will settle more in the laugh category. For your next custom banner design, research and create some truly heinous but perfectly timed shots to give your customers the giggles.

    Can't get enough? Then head on over to this article from Top Design Magazine.

  • Start a Conversation: Public Awareness Banners

    Nowadays, when it comes to designing an ad for a public awareness announcement, designers have been leaning towards the shock factor before the "fact" factors. And with good reason too.

    We tend to pass by infographics on the street, unless they pertain to us personally. But if you add an emotional roller coaster to that singular image, you'll do more than make a public announcement: you're leaving the viewer with a new perspective. Take a look at some examples below and let your mind start churning about your next design.

    The above image is a man who killed a woman, Mary, as a result of his drunk driving. The consequences are literally revealed on his sleeve in a tattoo.

    This one is talking about the dangers of second-hand smoke, and how you are "swallowing" it like food in the air. Gross, but effective.

    Plastic bags aren't meant to be fossilized.  'Nuff said.

    This ad especially tugged at my heart-strings. It shows a mother and child fatally affected by an oil spill, reminding us all that the oceans aren't the only things that suffer from an oil spill.

    A French ad about the rewards of being an organ donor. Very inspiring.

    If you'd like to see some more, check out this article from Top Design Mag HERE.

  • A Guide to Using Banners and Other Advertising at Conventions: PART 3

    PART 3: Extra Tidbits to get you Started!

    We’ve talked about different styles of booths and now let’s talk about what you can put on your booth or advertise about it. These are just suggestions, so I don’t want to dictate what you put on display.

    “Free” is a word that everyone loves! These don’t have to be extravagant, but something small and versatile such as buttons, stickers, or patches. People will collect these, tell their friends and bring more people to your booth, where the rest of your beautiful art is displayed!

    You can also make postcards or business cards that have your websites, social media links, or other relevant information to showcase your art.

    Collectibles!

    Having collectible items would be beneficial to you as well. Such as art sets, button sets, etc. If you start a tradition of featuring some new item every time you go to a new convention, you’ll have plenty of visitors (including repeat visitors)!

    Label Your Prices

    There’s nothing like awkwardly walking up to your favorite artist and asking how much something is, only to find out it’s beyond what your wallet can handle. Avoid the awkwardness with your fans and make a display instead.

    Try not to use Post-it notes or sticker labels, but rather something more professional looking, like a small sign or a banner. Making a sign leaves more room for interaction with your fans and the fun questions that you can answer. It doesn’t have to be boring either! Spruce it up, decorate it and make it your own!

    Embrace Your Pop Culture

    To get the people’s attention, showing something familiar like pop culture characters could draw people to your booth. For example, when I went to Anime Expo, it was right after the “Avatar: The Legend of Korra” finale and I can’t even begin to tell you how much Korra fanart was in Artist Alley alone. Most of the artists were fans of the show, sure, but they strategically put the Korra fanart before some of their original pieces to draw the hardcore fans to their booth. This is a good strategy, and by no means demeans your artwork at all! It’s all about acknowledging the trends of the day. Not only will people come to see their favorite characters done in your style, but they are more likely to stay and look at your other art in the meantime. It’s the bait that draws them in!

    Advertise Ahead of Time!

    No doubt, most of you who are reading this have a website, a Facebook, DeviantArt, Twitter, Tumblr, Blogspot, etc.! Use them to your advantage, the closer you get to convention day. Talk about your freebies, your collectibles, or any other tidbits you plan on selling at your booth. Use a physical sign, like a banner or a flag, so your fans know what to look for when trying to find you in the Artist Alley!

     

    The End!

    So that’s it! That’s all I got to give. Above everything else: HAVE FUN. These people love you. Even if strangers only stop to look for a little while, the fact is that they stopped to see you. And that will speak volumes about your art.  

     

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