Affordable, Eco-friendly Banners and Yard Signs

Graphic design

  • Beyond the Banner: Design for Booklets & Brochures

    We talk a lot about banners and signs, designs, and inspiration ideas for your next ad. But let's take a step back and get a look at some other common forms of marketing, such as.....

    THE BROCHURE!

    They're everywhere. In the airport, at the universities, in the front lobbies of hospitals and businesses. Brochures are like interviews: it's the first impression of a service or place that you'll be paying for, and you want to see it's worth. But like the airport brochure racks, these little booklets have to compete for your attention! So, you may be thinking: what kind of designs are we talking about here?

    Brochure Design Ideas

    Similar to an earlier post about business card design, you are not limited by an 8 x 11 piece of paper. Just take a look at TVNZ's triangle brochure below:

    The full brochure actually unfolds about 6 times. That might be a little too much information (not to mention, kind of bulky), but the idea is still pretty stellar. So, you see, you aren't hindered by standard printing. We have the technology!

    The Front Cover

    So, what to put on the front...

    Start with your company name, your logo, perhaps a slogan. Include a title about what your  brochure is all about, and a picture would be nice.

    With comparing the two above, notice how the tone of each brochure's approach differs right away from the front cover. Fruitylicious is more fun with bright colors, and wanted their logo (which clearly states it's purpose: fruit products!) up front and center on that brochure.

    Reynolda Village has a more classy, vintage look. With dark colors like black and olive, they retain that sense of elegance, and an enviable lifestyle. In short, you want to shop there!

    The Content Pages

    Of course, this section of a brochure is going to be vastly different for everyone. Information brochures include tons of text and statistics; entertainment brochures would most likely include images of the place or service with minimal text. Image is everything.

    In recent trends, brochures are starting to mimic Infographics, with large cartoonish images that illustrate the statistics that the company is trying to convey. Consider the water company brochure above.

    The above brochure is for a spa. With the large images, and minimal text, it definitely conveys the cool and calm of a peaceful spa. There is beauty in the images and the choice of typography for the text: the fancy design has been stripped away.

    Not all brochures are created equal. They are distinct to each individual business, and should be designed in the same way. To grab a customer's attention, make your brochure stand out: the same technique that you apply to every branch of your company.

  • A Look at Clarity: Vector Images for Banners

    If you're just starting out and learning the ropes of graphic design, you've probably only heard the word "vector" uttered in passing. For those who don't know, a vectored image is  much smoother to look at and can be adjusted to any size without changing the clarity of the images. The opposite is the pixel effect: making your image look blocky when blown up to a larger size.

    To create a vector image, the subject is broken into general shapes and pieced back together. Some graphic artists have taken this tool and transformed photographs and artwork into something smooth and stream-lined, and very nice to look at.

    Vectorizing Your Next Custom Banner

    After that short lecture, it goes without saying that an image that you want on your next banner is recommended to be vectorized. This will help when the time comes and you decide that, maybe, you want that bigger banner instead. The clarity of your image will remain the same, down to the last detail.

    Of course, if you're having trouble with this, we've got an awesome creative team who's here to help. If you've got your image ready to go, then simply upload it with your order and we'll get that printed for you.  Vector images are a great fail-safe for the unexpected moment that you decide you need to make changes, or want to print another banner in a bigger size or different material.

    Want to see some amazing vector art? Check out this compilation article from Noupe!

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