Affordable, Eco-friendly Banners and Yard Signs

Graffiti

  • Shepard Fairey X Interpol

    There's not too much that beats viewing art around the city. No...not an art gallery in the city...but actual art that is around and on the city. Murals are a great way of capturing art in the city, take the Jeff Soto mural behind Pixels for example, but are often seen as graffiti and are not given the respect they deserve.

    shepard fairey interpol banner

    We got to help put art around the city once again but in a different fashion this time. Getting to work with the legendary Shepard Fairey, he created an awesome graphic for Interpol and their song  “Everything is Wrong” off their latest album El Pintor. This image was also used for the record cover of the single.

    shepard fairey interpol banner banner4sale

    Once Shepard made the sweet design, we printed a larger than life vinyl banner that is currently hanging on the side of his Studio Number One. Its always fun getting to print for great artists like Shepard Fairey!

  • Banner Inspiration! Featuring Andre Muniz Gonzaga

    We have reached our 50th post! Hooray!!

    Alright, enough parties and confetti. Back to work!

    I want to introduce you to Andre Muniz Gonzaga, a Brazilian street artist who has done something truly fascinating with his world: painted the rocks. Nope, no blank brick walls for him: he's deemed unusually shaped rocks as his inspiration and canvas for his portraits. Yes, I said portraits. But it's not normal proportions that we're used to seeing. Take a look below:

    Do you see the face? Pretty gnarly, huh?

    Gonzaga has literally thought outside of the box by putting his art on objects we wouldn't expect, in addition to making them faces. It's like the feeling you get, when you the the grill and front headlight of a car are looking at you like a face. He saw the shape in these rocks, and simply brought that personification to life.

    Here's a couple more examples:

     What's this got to do with banners?

    Well, consider this: the rocks above, they're something you haven't seen before, yes? It's unexpected and draws your eye. This can applied for any form of advertising, banners and signs included. With a well-designed image, sometimes there's no need for text.

  • Body Art on Banners: "Drawing" Inspiration from Tattoos

    Tattoos and other forms of body art have certainly evolved in the past decade. What's even more intriguing is the level of care and creativity that most people have put into their self-defining marks.

    Although this is a more bizarre connection to banners, one has to admit that there is always a sense of beauty and reverence to a really well-done tattoo. Using the body as a canvas for your next banner image is not only striking, but can also be thought-provoking, depending on what you're trying to say.

    To really appreciate some impressive work, I'm going to be showing images specifically of Yakuza tattoos. The Yakuza are criminal gangs in Japan, whose members get elaborate tattoos to show status and power within the gang.

    Various Body Banner Images

    Full body, back, and shoulder tattoos are the most popular. The tattooing process is also much more painful then Western style tattooing, but the colors are amazing. Alright, without getting too scandalous, let's look at some tats.

    If you want your next banner to coax a conversation, then showing a body tattooed with your message would definitely draw a crowd. Just remember your demographic: double-check if your image is appropriate for the event.

    Having trouble with the image? No problem. Call us up and we'll collaborate with you on some great ideas.

    Here's a couple of non-Yakuza tattoos that I found particularly inspiring:

     

  • Taking a Page from the World Stage: Graffiti Trends for Your Banner

    Berlin is said to be a “Mecca” for modern graffiti art. It speaks to the rebel in all of us while still maintaining a surreal beauty about them. But even though defacing property is frowned upon, we can learn from these street artists and apply it to advertising techniques for the modern market.

    Let’s Take a Look at........ “Linda’s Ex”!

    In 2003, an artist named Roland Brueckner started a graffiti campaign under the alias of “Linda’s Ex”. He started with a picture of a sad boy, wondering where his ex-girlfriend, Linda, was. It soon evolved into more elaborate images, like Linda’s Ex in a bar saying that he’ll wait for her at a certain place and time. Pedestrians began to take notice, and some even began believing that this man’s plight was real. Other street artists began creating homages to Linda’s Ex or referencing “Linda” in their own work. A year later, Brueckner revealed himself to the public and that it was a hoax.

    Although Roland Brueckner’s trend started as a hoax, it developed into something viral before the word “viral” was even in our daily vocabulary. How did he do this? By interacting with the public and reacting to their responses. When people became curious about Linda’s Ex, he put up another picture, then another and another! Until suddenly, it was being talked about on radio talk shows and then everybody started looking for these pieces.

    From Brueckner to Banners

    Viral marketing campaigns have more recently been attributed to videos on YouTube, but they have been with images for years. When you’re planning your next promotion or event for your business, consider a dabble with viral marketing. You could begin with a hint on a banner: an unfinished sentence or image, a riddle, etc. Don’t explain what it’s for, just let your customers puzzle it out. As it progresses or as the event draws closer, extend the riddle, reveal just a little bit more, until voila! The public learns about what they’ve really been waiting for.

    Another technique is to tell a story with your viral campaign. Use a banner to show a clever image and website link. Have your customers go to a website and reveal the purpose of your campaign there, or little by little. Not only will it increase your website traffic, but also get people curious about your business.

    Regardless, grab the virals by the reigns and implement these techniques! Revive your slow business with a catchy viral campaign, be it something silly or clever.

    For an article on German graffiti and the influence of other artists like “Linda’s Ex”, check out Smashing Magazine.

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