Affordable, Eco-friendly Banners and Yard Signs

brochures

  • Beyond the Banner: Design for Booklets & Brochures

    We talk a lot about banners and signs, designs, and inspiration ideas for your next ad. But let's take a step back and get a look at some other common forms of marketing, such as.....

    THE BROCHURE!

    They're everywhere. In the airport, at the universities, in the front lobbies of hospitals and businesses. Brochures are like interviews: it's the first impression of a service or place that you'll be paying for, and you want to see it's worth. But like the airport brochure racks, these little booklets have to compete for your attention! So, you may be thinking: what kind of designs are we talking about here?

    Brochure Design Ideas

    Similar to an earlier post about business card design, you are not limited by an 8 x 11 piece of paper. Just take a look at TVNZ's triangle brochure below:

    The full brochure actually unfolds about 6 times. That might be a little too much information (not to mention, kind of bulky), but the idea is still pretty stellar. So, you see, you aren't hindered by standard printing. We have the technology!

    The Front Cover

    So, what to put on the front...

    Start with your company name, your logo, perhaps a slogan. Include a title about what your  brochure is all about, and a picture would be nice.

    With comparing the two above, notice how the tone of each brochure's approach differs right away from the front cover. Fruitylicious is more fun with bright colors, and wanted their logo (which clearly states it's purpose: fruit products!) up front and center on that brochure.

    Reynolda Village has a more classy, vintage look. With dark colors like black and olive, they retain that sense of elegance, and an enviable lifestyle. In short, you want to shop there!

    The Content Pages

    Of course, this section of a brochure is going to be vastly different for everyone. Information brochures include tons of text and statistics; entertainment brochures would most likely include images of the place or service with minimal text. Image is everything.

    In recent trends, brochures are starting to mimic Infographics, with large cartoonish images that illustrate the statistics that the company is trying to convey. Consider the water company brochure above.

    The above brochure is for a spa. With the large images, and minimal text, it definitely conveys the cool and calm of a peaceful spa. There is beauty in the images and the choice of typography for the text: the fancy design has been stripped away.

    Not all brochures are created equal. They are distinct to each individual business, and should be designed in the same way. To grab a customer's attention, make your brochure stand out: the same technique that you apply to every branch of your company.

1 Item(s)