Affordable, Eco-friendly Banners and Yard Signs

Breaking Out of the Box: A New Approach to Banners

It gets pretty boring when all you see is the same ad over and over again, doesn’t it? But imagine, how it must feel for the designer in question and ask yourself this: am I truly being creative, or does this project look eerily similar to that sign I just saw on the freeway?

Fear not, for we are all plagued with the occasional creativity slump! But at Smashing Magazine, Mark Cossey offers some advice on how to keep your right brain stretched and toned and ready to go. He calls it “cross-training” for designers.

Flee the Confines of your Cubicle!

Looking Outside for Banner Inspiration

First of all, look around you. Chances are, you are in an office at home or at work, surrounded by four walls and a water cooler (or your Keurig coffee maker, don’t deny it!).

Cossey suggests that you go outside. No, seriously, throw on some sneakers and take a camera or a notepad. Drawing inspiration from the world in motion is just as important as the experiences that your brain draws on to shape your perceptions.

The trend, it seems nowadays, is drifting back either towards the organic or the futuristic: natural shapes versus streamlined shapes. Both of these are plenty in evidence outside your door. Take a walk and photograph the shapes you see, be it the clouds or the trolley, that wonky tree you always drive by on your morning commute. Something you see will stir the imagination in you.

Stimulate Your Brain

As a designer, whether for a banner or a website, you are creating a visual for the eye. If what you see is the same day after day, it will begin to reflect in your work. The importance of “cross-training” is to stimulate the visuals with new images, and sometimes it’s images that you can’t get in your home or on the internet.

For the full article, as well as some fantastic and helpful tips, check it out on Smashing Magazine.

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