A Lesson from Comic-Con
This entry was posted on July 18, 2013.
Today marks the beginning of Comic-Con once again! Sounds the trumpets please!
San Diego is my hometown and it always makes me giddy when Comic-Con week rolls around. It’s as though the whole city gets dressed up in all it’s nerdy best to visit the chapel that is the Convention Center. The effects of all the new visitors can be felt as far north as Carlsbad, and it never gets old.
But it’s not just the attendees that are putting on their best costumes...the vendors have rolled up their sleeves and gotten down to business in booth design. In fact, some designs become so iconic at the con, that they are described by the booth then the actual brand name. For example, "Hey I'll meet you by Adventure Time!", "Meet me at The Walking Dead!" Sadly, I can’t put pictures up just yet, but I will as soon as I get back!
But let’s talk about what’s been revealed so far:
AMC - The Walking Dead
AMC has once again returned with The Walking Dead themed booth (definitely going to check it out!). Judging from the pictures already online, this new booth design is incredibly interactive with the fans! Its a recreation of the prison, where the protagonists were last hiding out at the end of Season 3. There’s a guard tower, the room of Walker heads floating in tanks, and some zombie actors to take pictures with! No word yet on if they’ll stay for the whole weekend, but here’s to hoping. What I love most about this is how they recreate a set that fans have come to recognize immediately. It’s a smart move, going outside the standard square booth with some plastic zombies like last year. The more you can connect with you audience directly, the more they’ll return that back to you.
Cartoon Network - Adventure Time
Cartoon Network’s hottest show has to be Adventure Time. And much like in previous years, it’s back with a vengeance, taking over the booth. The entrance is the entire Ice King’s head! You walk through his mouth to get to the good stuff. Again, it connects with their direct audience, albeit without the zombies.
One last fan favorite at Comic-Con are, of course, the “mega-booths!”. These ones, including AMC’s and Cartoon Network’s booths, are designed to be seen above and beyond your field of vision. You can spot that sign, that tower, that screen above them from anywhere in the Exhibit Hall. These giants include the Nickelodeon booth, Fox, Lego, Lucasfilm, and the list goes on.
Stay tuned next week! I’ll be posting my pictures and walking you through what sets all the booth designs apart, as well as some trade show do’s and don’t’s. And take a look at our Trade Show Banners to get an idea of what's in store.