Affordable, Eco-friendly Banners and Yard Signs

A Guide to Using Banners and Other Advertising at Conventions: PART 3

PART 3: Extra Tidbits to get you Started!

We’ve talked about different styles of booths and now let’s talk about what you can put on your booth or advertise about it. These are just suggestions, so I don’t want to dictate what you put on display.

“Free” is a word that everyone loves! These don’t have to be extravagant, but something small and versatile such as buttons, stickers, or patches. People will collect these, tell their friends and bring more people to your booth, where the rest of your beautiful art is displayed!

You can also make postcards or business cards that have your websites, social media links, or other relevant information to showcase your art.

Collectibles!

Having collectible items would be beneficial to you as well. Such as art sets, button sets, etc. If you start a tradition of featuring some new item every time you go to a new convention, you’ll have plenty of visitors (including repeat visitors)!

Label Your Prices

There’s nothing like awkwardly walking up to your favorite artist and asking how much something is, only to find out it’s beyond what your wallet can handle. Avoid the awkwardness with your fans and make a display instead.

Try not to use Post-it notes or sticker labels, but rather something more professional looking, like a small sign or a banner. Making a sign leaves more room for interaction with your fans and the fun questions that you can answer. It doesn’t have to be boring either! Spruce it up, decorate it and make it your own!

Embrace Your Pop Culture

To get the people’s attention, showing something familiar like pop culture characters could draw people to your booth. For example, when I went to Anime Expo, it was right after the “Avatar: The Legend of Korra” finale and I can’t even begin to tell you how much Korra fanart was in Artist Alley alone. Most of the artists were fans of the show, sure, but they strategically put the Korra fanart before some of their original pieces to draw the hardcore fans to their booth. This is a good strategy, and by no means demeans your artwork at all! It’s all about acknowledging the trends of the day. Not only will people come to see their favorite characters done in your style, but they are more likely to stay and look at your other art in the meantime. It’s the bait that draws them in!

Advertise Ahead of Time!

No doubt, most of you who are reading this have a website, a Facebook, DeviantArt, Twitter, Tumblr, Blogspot, etc.! Use them to your advantage, the closer you get to convention day. Talk about your freebies, your collectibles, or any other tidbits you plan on selling at your booth. Use a physical sign, like a banner or a flag, so your fans know what to look for when trying to find you in the Artist Alley!

 

The End!

So that’s it! That’s all I got to give. Above everything else: HAVE FUN. These people love you. Even if strangers only stop to look for a little while, the fact is that they stopped to see you. And that will speak volumes about your art.  

 

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